Hong Kong – 7 September 2017 –
Employer Branding has a lot to do with creativity: Current examples of outstanding recruiting campaigns demonstrate that (almost) everything is allowed. As the fast restaurant chain KFC is based on a VR video and the car manufacturer Jaguar Land Rover finds high talent through a gaming app. An overview:
While companies rely on electronic trainee recruitment via e-mail or even video, most of the students continue to be trained in traditional, analogue program forms. What appears to be too worthwhile is highlighted by current projects. KFC began a VR training for potential customers: “The Hard Way – a KFC Virtual Training Escape Room” is the evaluation how to deal with stressful times of the day. The comic-creepy situation with the spirit of KC founder Colonel Sanders is a piece of advice for HR marketing, how young people can be inspired by their own storytelling and modern technology.
The world-class project of the British automobile dealership Jaguar Land Rover proves how recruiting is quite different: “It totally drowned me I did not need to complete application documents,” says Daniel Dunkler, 23-year-old college dropout from Middle-england. The young man had cracked a code in the gaming competition with the “Gorillaz” app and had been invited directly to the meeting. He joins his position as a software engineer at the beginning of October. The code breaker puzzle tests the skills which the new generation of software and engineering talents must bring along. The competition continues throughout the world.
Decisive in recruiting are innovative tools which make applications from the smartphone possible with a profile from the social web with just one click, for example at Hospitality Leaders. Such application profiles are now simply created via Chatbot.
“Especially the gastronomy sector is now experiencing major problems in finding the right employees quickly and faithfully. In hardly any other industry, the labor market is moving as fast as here, meaning that workers who fail in the short term have to be replaced in the short term,” said Steffen Manes, managing director of mobilejob.com, the Job Portal has just launched a partnership with Delivery Hero Germany, the community of Foodervice platforms.
So-called Job Tinder, search for jobs with a switch and apply with just one click, is currently the most recent standard in recruiting. In the hotel and gastronomy, several portals and suppliers like Hocaboo, Gronda, Hosco, Hokify and Harri as well as Hospitality Leaders as the world’s leading career network for hotel management. In addition to innovative tools, smart HR advertising measures are in demand.