New York City – 25 September 2017 –
Lifestyle company Sbe appointed Daniel del Olmo as CEO of Disruptive Restaurant Group and Umami Burger. Daniel’s arrival marks the company’s eleventh executive placement of 2017, adding to an already strong roster of top industry leaders, and underscores the group’s revitalized focus on accelerating the growth of its preeminent restaurant and nightlife concepts beyond the sbe platform.
In hiring Daniel, sbe has made a tremendous investment in establishing its existing culinary and nightlife portfolio and organization for accelerated growth. Based in Los Angeles, he will be focused on creating a strategic growth plan by rationalizing sbe’s existing portfolio, elevating each brand by further improving every element of the guest experience, implementing new technologies to drive incremental revenue opportunities and operational efficiencies and most importantly, creating and deepening relationships with sbe’s most loyal customers and business partners. Daniel’s top priority will be to cultivate the brands to live both inside and outside the sbe platform, with a renewed focus on growing with both existing and new partners through stand-alone units and another hotel, residential, commercial properties as well as transportation hubs around the globe.
As CEO of Disruptive Restaurant Group and Umami Burger, Daniel will be responsible for all of Disruptive Restaurant Group’s brands, concepts and world-class international culinary experiences, as well Umami Burger, the globally renowned premium burger concept, and sbe’s influential nightlife division. The current portfolio comprises The Bazaar by José Andrés, modern Japanese brand Katsuya, award-winning Mediterranean brand Cleo, Michael Schwartz’s Fi’lia, Hyde, Nightingale, Doheny Room, SKYBAR, and more. Altogether, Daniel will oversee a current global portfolio of 74 restaurants and 42 lounges, including 26 Umami Burger restaurants.
He joins the company as it embarks on a period of rapid growth with 19 restaurants and seven lounges set to open in the next six months, and over 60 venues in the pipeline by 2021 – including 25 Umamis, 16 Katsuyas and 11 Cleos. In addition, Daniel will focus on expanding the Disruptive platform beyond sbe’s own hotel and residential offerings through strategic partnerships such as MGM Resorts International, Alshaya in the Middle East and Medeiros Holdings in Japan.
Disruptive Restaurant Group has had a robust 2017. Recent notable openings include: Leynia and Doheny Room at Delano South Beach; the first international launch of Umami Burger in Tokyo; Katsuya’s debut in Dubai at the Jumeirah Al Naseem Hotel; Umami Burger’s fourth New York location at the Hudson hotel; and, most recently, the opening of the tenth Katsuya location at Baha Mar, the $4.2 billion luxury resort destination in the Bahamas.
Daniel joins sbe from DineEquity International, where he was President. Prior to DineEquity, Daniel held various executive roles at Wyndham Worldwide including Brand Senior Vice President of TRYP by Wyndham and Chief Performance Officer. Prior to Wyndham, he held various roles at Amadeus Global Travel Distribution and Melia Hotels International.
Daniel resides in Los Angeles and is a Belgian native. He speaks six languages, including Spanish, Dutch, French, Italian and Portuguese. He graduated from University of Hasselt in 1996, with an Applied Economic Sciences Bachelor degree and in 1997 with a Master of Business Administration degree. He is a founding partner of The Passionality Group, an accelerator for nascent hospitality concepts; an active member of YPO; and a board member of Pantomonium Productions, a non-profit New York-based children’s musical theatre group.