Hossegor/France – 20 March 2017
Accor’s latest hotel concept for millennials, Jo & Joe, is to open its first ‚open house‘ in Hossegor in South France on May 29. The 145-bed low budget hotel will offer overnight stay up from only 19 Euros, breakfast for 4 Euros and full menus for 10 Euros. For the first concept, Accor teamed up with Quiksilver and Roxy, the iconic surfwear brands.
“Creating an Open House in just 3 months is a crazy challenge. But one made possible by the team’s start-up mode approach and considerable agility combined with the support of our partners Quiksilver and Roxy,” said Cédric Gobilliard, Senior Vice President of Lifestyle Division of Accor Hotels. “This very ambitious project is blowing a wind of change through the hospitality market.”
Starting with a vast building in the local architectural style, with a leafy 10,000 square metres garden, Jo & Joe mixed everything up to create an open house that epitomizes its disruptive DNA. The interior was redesigned to create open spaces flowing seamlessly from indoors to outdoors, furniture was chosen for its mobility and flexibility of use, and the design brief was to create a funky place to meet people and relax.
Designed so that everyone retains their privacy, the sleeping accommodation offers different solutions to suit all needs: Together (a shared sleeping area for 7 to 12 people), Out of the Ordinary, (uniquely laid out accommodation for up to 10 people) and Yours (private rooms for 2 to 5 people).
The communal areas include the ‚Happy House‘, a private area for tripsters equipped with lockers, where they can relax, work, cook or do their laundry, and the ‚Playground‘, open to both tripsters and townsters, comprising a bar stocked with local beers, and a restaurant serving local dishes prepared on the spot, with the price of a full menu starting at ten Euros. Breakfast is served throughout the day, for just four Euros.
The ‚Playground‘ is where the events take place – concerts, workshops, gatherings and various activities proposed by tripsters, townsters or hotel staff. These shared spaces extend outdoors, with a terrace, a pétanque court, hammocks and a private garden for overnight guests. An ideal place to relax in the sun and enjoy nature.
Next Jo & Joe hotel in Paris and Bordeaux will follow in 2018
– Opening May 29, 2017
– 145 beds priced from €19 per night
– Full menus from €10
– Breakfast for €4
– 15 to 20 jobs created
– 10,000 sq.m. of gardens, 400 meters from the sea
– Book on www.joandjoe.com starting April 10