Paris – 10 November 2017 –
Accor fails initially: According to a Reuters report, the effort with tens of thousands of private hotels and resorts to dismantle a counter-portal into the overpowering OTA is going to be stopped at the close of the year. The partner program started two years ago apparently didn’t locate the desired answer: just 2,000 private hotels had registered for this. The goal was 10,000.
The prior costs for your IT project equates to approximately 22 million euros, according to the report.
With tens of thousands of additional resorts, Accor desired to create its own booking portal more appealing to Expedia, Booking & Co.. At exactly the exact same time, acquisitions of this lodging support “John Paul” along with the villa and apartment rental portal Onefinestay in addition to investments in Squarebreak along with Oasis Collections along with the fashionable Millennial hotel concept Jo & Joe are trying to offer growing rivalry, e. g. from Airbnb.