Paris – 23 January 2017
Ibis budget announces the creation of its new bedroom concept with what it calls “a bold all-new design that channels contemporary style and easy comfort”.
Ibis budget, the “relaxed, money-saving brand” within the ibis family, introduces its freshly renovated bedrooms.
Ibis budget now has 561 hotels, offering 54,231 rooms in 17 countries.
The old bunk beds have been replaced by a double bed and an additional pull-down bed, equipped with ibis budget’s new bedding concept Sweet Bed. The room design has been totally rethought to optimise space and make sure all occupants enjoy the same level of comfort.
With the bed as a key element of the new layout, each room can be set up to suit the time of day – as a lounge or as a bedroom – depending on how the pillows are positioned.
The company says: “This intuitive and contemporary designer styling comes in four new colourways and moods for an experience that is unique in the low-cost segment.
• Blue Harmony, a soft winter’s morning
• Green Harmony, the buds of springtime
• Red Harmony, a long summer’s night
• Yellow Harmony, autumn leaves
“These cleverly modernised new rooms are a perfect illustration of how our brand puts the customer – and enhancing the customer experience – at the heart of our thinking. As well as a flat screen TV and reading lights, they also incorporate smart storage solutions like a built-in coat rack that melts into the decor, and a bed height that leaves room to slide a suitcase underneath.
“The styling of these brightly coloured new ibis budget bedrooms is set to provide our clientele with an even more enjoyable hotel experience.”
The new concept will be gradually rolled out across the chain as renovations and new buildings come onstream. By 2018 almost 25 hotels in France will feature the new room, and it will have been fitted in a further 24 hotels outside France before 2019.
Internationally, new hotels are opening in Indonesia, the UK, Poland, Holland and Brazil.