Barcelona, Spain – 7 June 2017 –
W Barcelona unveiled a multi-million Euro transformation of all 473 guest rooms and suites, along with the addition of Europe’s first W Sound Suite (a music studio and writers room, now available at four W Hotels around the world). The award-winning in-house design team at W Hotels partnered with London-based design studio Bowler James Brindley to reimagine the hotel, inspired by the 24/7 energy and privileged location on the shores of the buzzing Barceloneta.
W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. The W Sound Suite at W Barcelona is equipped with the latest in studio technology and offers professional specifications in a stylish, comfortable and sound-proof space. To outfit the space, W Hotels partnered with industry leader, Native Instruments, who provided the latest generation of the world’s leading production suite (Komplete 11), a state-of-the-art control keyboard (Komplete Kontrol S-Series), the cutting-edge groove production system used by hip-hop producers around the globe (Maschine) and an all-in-one DJ system (Traktor Kontrol S8), among other items. W Hotels also worked with world-renowned audio company, Shure, to provide new SHR440 headphones, X2u microphones, KSM32/SL microphone condensers and BETA 181 microphone for the ultimate recording experience.
To celebrate the launch of the newest W Sound Suite, W Barcelona will host a new content series in collaboration with local record labels and upcoming artists compiled and selected by PIEM, Music Curator at W Barcelona. The first event will feature TheGround– famed Berlin-based electronic music duo composed of Florian Kruse and Hendrik Burkhard. The celebrated producers will present their unreleased EP in an intimate in-studio performance.