Hong Kong – 30 June 2017 –
Digitization also requires constant digital communication. In addition to the presence (finding), direct contacts are essential. The principle behind working with digital networks is: Nothing is private. What is not to be public is also not posted – this also applies to Facebook.
The overview of the most important networks for the careers in the hotel industry:
LinkedIn
Strategy: Sales & Partner-Communication worldwide
Important: Hospitality Leaders group with around 37,000 members
Xing
Strategy: Sales & Partner contacts in the German-speaking world
Important: “Hotelier” group with around 18,000 members
Hospitality Leaders
Strategy: Promoting your own career
Important: active use (make new contacts, write references, postings of interesting news & ideas) to emphasize with higher affiliation (“Associate”, “Member”, “Fellow”)
Facebook
Strategy: Unforgettable ideas and thought exchange in the industryImportant: Personal branding with clear storytelling, e.g. As a promoter of junior management or with an association function
Hosco
Strategy: Personal profile as a starting point for new management
Basically, the profiles in the most important networks are up-to-date and informative; Updates should always be carried out with all personal entries (unfortunately there is no central control software yet).
The maximum success in the digital presence arises from the use of the leading business networks LinkedIn, Hospitality Leaders and Facebook as well as a personal branding page at about.me.
Current business profiles have long been an important decision-making criterion in the selection of business partners or applicants. In digital communication they are the prerequisite for further success.