Anaheim, California – 30 November 2017 –
Social travel company Contiki set out to uncover the impact travel has on young travellers with a new study: The Power of Travel. The brand commissioned a study, advised by leading social psychologist Adam Ganlinsky, PhD, Columbia Business School, surveying 3,000 18-35-year-olds around the world. The findings uncover the profound positive impact travel has on young people – from their careers, learning goal orientation and political involvement to their self-efficacy, interracial connection, open-mindedness and cultural awareness.
For the full study results, visit http://www.contiki.com/six-two/power-of-travel.
The study reveals the overwhelmingly positive influence that international travel stimulates; key insights ascertain that those who travel have a more positive perception of themselves, their place in the world (75 percent) and what they can achieve in life (25 percent). Findings prove that young travellers have stronger interpersonal relationships and actively seek out new friendships (42 percent). They’re more successful in their careers, as they’re better equipped with more marketable skills, such as adaptability, open-mindedness and creative thinking – and they aren’t afraid to take on new challenges. Their increased trust in different cultures and political involvement lends them to be more globally and economically aware. Overall, they are 19 percent happier than their peers who have not travelled internationally.
“It’s evident through our research and 55+ years of expertise that travel transforms the traveller and the traveller transforms the world,” says Adam Cooper, Contiki U.S. president. “We’re thrilled to launch a campaign that celebrates the importance of unifying the world and creating young global citizens.”