Hamburg, Germany – 15 February 2018 –
As a young man, David quickly learned in his business studies how to optimize the hotel of his parents in Hamburg, Germany: Accelerate booking, check-in, breakfast and bar as well as housekeeping as core disciplines and adapt them to market developments with precisely calculated costs. Sophisticated IT systems take on routine tasks, with employees concentrating on service quality at the guest.
David Etmenan is CEO and owner of the rapidly expanding Novum Hospitality hotel group with 160 hotels and 20,000 rooms and well prepared as a visionary and pioneer for the revolutionary digitization. With the innovative hotel concept niu he sets new standards in terms of guest experience, travel technology and international development. With over 40 hotel construction projects across Europe, niu is a fast mover with a lighthouse image in the fragmented market of smart hotel brands for the millennials.
The making-of of the hotel brand, which is highly respected by investors and hotel market experts, resembles the strategy of maintaining a consumer brand in a highly creative and smart way. Guest experience on site and in the web feeling is the be-all and end-all; 360-degree communication remains the trendsetting pacemaker.
The question remains: Where does David Etmenan actually want to go? With niu – native, inspiring, unique – he and the international team are making everything new – the transformation of Novum Hospitality into an internationally prospering trendsetter is in full swing.
Family business
Novum Hospitality is one of the fastest growing hotel groups in Europe with currently more than 160 hotels and over 20,000 rooms in 65+ international destinations.
Founded in 1988, Novum Group wows today with stunning niu hotel concept – niu means: native, inspiring, unique – for over 40 destinations in Europe.
Novum Hospitality is 100% family-runned by David Etmenan and his entrepreneural family with a long-decade vision for growth, cultural and social sustainability and a strong dedication as responsible employer.
Interests for niu lifestyle hotel concept
- n i u – native, inspiring, unique
- Urban locations (A, B or C city locations) in Europe; new-built, mixed-use or conversion projects from 3,000 to 12,000 sq mtr,
existing properties, new builds, central locations in the heart of the city. - The Hamburg-based group is operating with four divisions: Novum Hotels, Select Hotels, niu and franchise partnerships i.e. with InterContinental Hotels Group (IHG), AccorHotels, Best Western Hotels Central Europa and Choice Hotels International.