Membership in travel and hospitality industry loyalty reward programs has climbed to 556 million, according to the 2009 COLLOQUY Loyalty Census, a study that measured the scope of U.S. loyalty marketing in 2007 and 2008.
The breakdown on 2009 Loyalty Census numbers for the travel and hospitality sector is as follows: Airline frequent flyer programs 277.4 million, up 9% (since 2007 Census); Hotel reward programs 161.9 million, up 26% (adjusted to account for 2007 Census revisions); and Gaming reward programs 106.0 million, up 37%.
COLLOQUY measured Cruise Line and Car Rental programs as a separate travel sector category for the first time in its 2009 Census, tabulating membership at a total of 10.7 million.
A loyalty marketing program recognizes and rewards the best customers of a business. COLLOQUY?s travel and hospitality loyalty data is part of a broader U.S. loyalty marketing census covering 13 industry sectors. The census tabulates program memberships, not unique individuals. Total membership in U.S. loyalty reward programs is 1.8 billion.
more…