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‘The New Coke’ — FORTUNE magazine highlights Company’s ‘secret formula for success’

FORTUNE magazine is out with an extensive feature story focused on our Company’s growth under Chairman and CEO Muhtar Kent. The six-page article in the current double issue of FORTUNE went online today. Read it here.

The article explores how an entrepreneurial, “constructively discontent” mindset, bold decision-making and renewed focus on innovation and marketing are driving our 2020 Vision to double our business this decade.

“In four years as CEO of the Coca-Cola Co., Muhtar Kent has cranked up profits and trumped Pepsi,” writes FORTUNE Editor-at-Large Patricia Sellers. “Now he’s shaking up Coke’s culture and remaking the company in his own image.”

Our Company worked with Sellers over the course of six months, giving her unprecedented access to our business. In Houston, she accompanied CCR President and CEO Steve Cahillane, CCNA President Sandy Douglas and several other members of the CCR and CCNA leadership team on an all-day market tour. Sellers also spent a full day interviewing numerous executives at our Atlanta headquarters and met with several Board members, bottling partners and key customers. In March, she accompanied Kent and Pacific Group and BU leaders on a market visit to China, Thailand and Japan.

The article appears in the FORTUNE 500, the magazine’s highest-circulation issue showcasing America’s largest companies. The Coca-Cola Company moved up 11 spots to No. 59 in the annual ranking.

Source: the Coca Cola company