Concha y Toro obtained an outstanding position in the third corporate reputation survey (MERCO) made in Chile. The study, the most complete carried out in the country, included the opinions of important executives of Chilean companies, financial analysts, NGOs, consumer associations and users, and financial journalists.
This year Vi?a Concha y Toro was placed 10th in the general table, advancing by three places compared to the previous year and becoming the first winery in the Top 10. In the ranking by sector, Concha y Toro also stood out by being positioned in third place, an achievement that recognizes the company?s commitment with its principal customers: the consumers.
In the ?Leaders with best reputation? category, the chief executive of Concha y Toro, Eduardo Guilisasti, was placed 14th, improving his position by three places over the year before. Concha y Toro was also placed 27th among the most responsible companies and those with best corporate governance, advancing 18 positions in just one year.
MERCO (Business Monitor of Corporate Reputation) is a reputational evaluation instrument executed by the Spanish consultants Villafa?e y Asociados. It has become one of the most important surveys in the world and is the most complete methodology applied in Chile. The survey measures the economic results, marketing quality, internal reputation, ethics, corporate responsibility, capacity for internationalization, innovation and quality of products and services.
The survey uses a methodology that not only measures impressions or corporate images that consumers may have of a sector but also makes an exhaustive analysis that includes valuations by the most important stakeholders, which has made it an outstanding monitor at the global level due to its methodological rigor and independence.
Source: Concha y Toro