Grupo Aerom?xico, S.A.B. de C.V. (?Grupo Aeromexico? or ?Aerom?xico?) (BMV: AEROMEX.MX), the largest intercontinental airline in Mexico, announced that it has initiated discussions with Aimia Inc. (?Aimia?), the global leader in loyalty management.
The aforementioned discussions are related to Aimia?s intention of increasing its equity participation in Premier Loyalty & Marketing, S.A.P.I. de C.V. (PLM), Grupo Aerom?xico?s subsidiary and independent business unit, as well as the owner and operator of ?Club Premier?, Mexico?s first broad-base coalition loyalty program.
While there can be no assurances that an agreement will ultimately be reached, the parties will seek to reach an agreement by the end of 2012.
Source: Grupo Aeromexico