Earlier this year, The South African Breweries (SAB), in partnership with the Department of Trade and Industry (DTI), the National Youth Development Agency (NYDA) and provincial Departments of Education launched a comprehensive programme to tackle the problem of underage drinking in South Africa. Today, the first phase of the programme – which rolled-out in KwaZulu Natal, Mpumalanga and the Free State – comes to an end, having reached an estimated 190 000 learners.