ITB Berlin is launching the first official magazine specifically for international visitors and journalists in 2013
Berlin, 9 July 2012 – A new source of information for international visitors: with ITB Berlin News, Messe Berlin is launching the first English-language magazine especially for trade visitors and journalists from abroad in 2013. This magazine will provide readers with an overview of information and news items on a daily basis, as well as a review of planned events. ITB Berlin News will be produced by the publishing company Cleverdis.
ITB Berlin News will comprise a total of five editions. The first one will appear one week before the start of the trade show in digital form and the remaining four will be available during the event days from 6 to 10 March 2013 as a printed and online version. The magazine is also available at a total of 100 Berlin hotels. The editorial focus is on daily news from the trade show and the ITB Berlin Convention, facts and figures on different markets, exclusive interviews and dossiers, hotel highlights and “green” initiatives as well as tips for your stay in Berlin.
“The magazine will be a valuable source of information for trade visitors, not least with regard to the important hospitality and travel technology section of the exhibition,” says Dr. Martin Buck, Director of the Competence Centre Travel and Logistics at Messe Berlin. “In addition, readers get an insight into events at the ITB Berlin Convention, seminars and studies. They are also informed about events that they are unable to attend due to their busy schedule”.
“We plan to provide trade visitors with information that serves as an orientation for their decision-making processes”, adds Gérard Lefebvre, President and CEO of Cleverdis. “The magazine will bring greater clarity to a variety of topics and events. We are very pleased that Messe Berlin has decided to launch this format and we are proud to be publishing the magazine.”
Press contact Cleverdis – ITB Berlin News :
Jean-François Pieri
Marketing Manager for Cleverdis and ITB Berlin News
Relais du Griffon
439 Route de la Seds
13127 Vitrolles
Tel.: +33 442 774 609
Fax: +33 442 774 601
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2013 will take place from Wednesday to Sunday, 6 to 10 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade show, from Wednesday to Friday, 6 to 8 March 2013. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com . ITB Berlin is the leading trade show for the worldwide travel industry. In 2012 a total of 10,644 companies and organisations from 187 countries exhibited their products and services to 172,000 visitors, who included 113,006 trade visitors.
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About Cleverdis
Cleverdis is the worldwide reference for publishing & consulting in several major fields, due to its philosophy of information intelligence. A key area has been that of Hospitality markets where the company has been active for more than 8 years.
Through its publications and unique social professional networks, Cleverdis has, since 1997, supplied top market players with powerful, highly adapted decision-making tools. And a better-informed and educated market grows stronger and faster than it would without these tools. Cleverdis thus acts as a “catalyst” for market development.