Domino’s Pizza will open its 10,000th store somewhere in the world this week ? but first, it’s going to open its 9,999th store here in the U.S. ? in Carlsbad, California, to be exact.
The recognized world leader in pizza delivery (NYSE: DPZ) has selected a new-image “Pizza Theater” location opening today in Carlsbad to mark this historic milestone just days after the company introduced its newest product: Handmade Pan Pizza, which will be featured at the new store.
The “Pizza Theater” design puts the art and skill of pizza-making at the front of the store, which also features a comfortable lobby, open area for viewing the pizza-making process, seating for in-store dining, the ability to order from an in-store kiosk and track your carryout order electronically. The store design was created by Chute Gerdeman, an award-winning design firm based in Columbus, Ohio.
The “Pizza Theater” design concept is complemented by Domino’s new, single-tile logo ? marking a significant change in the branding of the 52-year-old company. The logo will being appearing on Domino’s national advertising beginning Oct. 1.
“This is an exciting milestone for all of us here at Domino’s Pizza,” said Scott Hinshaw, Domino’s Executive Vice President ? Franchise Operations. “We could not be more proud of the dedication and hard work put in over the past 52 years to get to this point. I believe this new store marks the start of the next chapter in the storied growth of our brand here in the U.S.”
Domino’s Pizza will be represented by franchise owners Dan Hosseini and Shane Casey (who also opened Domino’s stores 9,997 and 9,998 this week) along with Domino’s Executive Vice President of Franchise Operations Scott Hinshaw and Executive Vice President of Franchise Relations Jim Stansik.
To celebrate the milestone, all stores in the San Diego market (only) will be giving away free Handmade Pan Pizzas to the first 99 carryout customers who visit those locations today.