Petr Burian from T?inec took off with his friends to tour the Radegast brewery. Right at the beginning of the tour, there was a big surprise awaiting him. He was actually the 10,000th visitor of the brewery since the beginning of the year. Fro the brewery?s representatives, he got a carton of beer and gifts related to Radegast beer. The brewery is hoping to break its record of 13,557 visitors from last year. This year, people from the Czech Republic and 10 other countries have visited the brewery so far.
Petr Burian, a restaurant owner from T?inec was truly surprised. ?I took off for a tour of the brewery with my friends and never even thought that I could be the 10,000th visitor. I am very happy and will share the beer with the others.?
In No?ovice, they hope that this year will establish a new record in the number of visitors. At the beginning of the season, they reopened an improved tour that allows visitors to peek into the lager cellar and informs visitors in entertaining ways about interesting brewing activities at each stop. Since this past summer, Radegast brewery is also part of the ?Techno Trail? that covers the most popular technological points of interest in the Moravia-Silesia region. Thanks to this project, the popular event ?Fun Summer? made it to No?ovice this year. Moreover, the long partnership with ?the Valach Kingdom? proved to be fruitful since everything there bears sign of Radegast God this year.
The tours of the brewery are ever more and more popular abroad too. Martina Sikorov?, Director of the Visitors Center of No?ovice brewery, confirms: ?This year the interest is up, especially in Poland. Many people also come from Slovakia and Austria. They come as individuals, as well as in groups on specialized trips arranged through travel agencies. We have welcomed visitors form 10 countries this year so far.?