Luxury hotels should cater to today?s younger, more adventurous affluent traveler who is seeking exotic locations and packages to be immersed in new cultures.
Many luxury hotels are offering more culture-focused packages that allow guests to celebrate and experience the local flavor while staying at a luxury property. With this trend increasing across global markets, more hotels should aim to please this adventurous group.
?The luxury travel market will always have the typical affluent traveler who wants the best services and amenities in the typical tourist destinations like New York, Paris, Tokyo and Sydney,? said D.M. Banks, director at?DMB Public Relations, New York.
?However, the luxury travel market is also changing in many ways with many affluent travelers being younger and more adventurous,? he said.
?Additionally, with the technology we all have at our fingertips, affluent travelers are more familiar with every corner of the world, and can research all the possibilities in terms of adventure and exploration before they arrive to their destination.?
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Source: Erin Shea (2013). Do luxury hotels need to offer more adventure?, Luxury Daily http://www.luxurydaily.com/do-luxury-hotels-need-to-offer-more-adventure/ published Apr 30luxury
, 2013. Viewed May 02, 2013,