[New York, NY – August 27, 2013]?innRoad announced today the commencement of Cynthia Roberts as Director of Sales, Western US. Presently, Cynthia is coordinating sales efforts across the region to benefit the many western independent hotels in search of higher profits.
Cynthia is an experienced and awarded Sales Executive, having worked in hospitality sales for the past 18 years with companies such as Hotwire.com and Travelclick. During her long career in the West, based in California, she has developed relationships with hundreds of hotels across many sub-markets and metropolitan areas. It was here she developed an affinity for independent hotels seeking to maximize their marketing dollars. She is a member of the Bay Area Travel Association, Hospitality Sales & Marketing Association International, and the Hotel Council of San Francisco.
Matt Neff, Executive Director of Sales, North America says of Cynthia joining the innRoad team,
“I am very excited to have Cynthia join our growing sales team overseeing the western United States. Her experience and the great relationships she’s formed over her years in the business are a recipe for success for not only Cynthia but also innRoad. We look forward to adding more satisfied innRoad clients in that part of the country and I know Cynthia will achieve that.”
When asked about developing sales for innRoad in the Western US, Cynthia says,
“I’m impressed by innRoad’s comprehensive solution enabling independent hotels to increase revenue by streamlining operational, distribution and revenue management needs. Making our lives easier is what technology is supposed to be about, and innRoad does it best. I’m glad to be bringing my expertise to such an exciting company in the region of the US that I love best.”
Hotel owners of all types can expect to benefit from Cynthia’s past leadership in hotel performance solutions to increase revenue and decrease costs across all departments. Acquiring such talent as Cynthia is a testament to the growth of innRoad over the last several years.