WASHINGTON, DC ? Today, two industry leaders, ASAE and Marriott International, Inc. (NYSE:MAR) announced the launch of a new strategic partnership ? one that builds on a relationship spanning more than 20 years. This new partnership also names Marriott International as ASAE?s sole lodging company at the strategic level of the?Alliance Partnership Program.
?Marriott International is a global lodging leader and champion for the advancement of the travel industry,? said ASAE President and CEO John H. Graham IV, CAE.? ?As our strategic partner, Marriott International will have the opportunity to help ASAE educate and provide the membership with insight on trends and be a strong voice for the hospitality industry.?
?We are excited to build on our long-standing relationship with ASAE and help to develop new and innovative ways to support the association community and engage the membership,? said Stephanie Linnartz, Chief Marketing and Commercial Officer, Marriott International. ?We both see many opportunities to collaborate on solving issues and challenges facing the industry and to expand ASAE?s ability to offer information and new learnings that benefit the membership.?
The Alliance Partners program was developed to provide the industry partner community with opportunities to align itself with ASAE and the association sector through customized marketing platforms. It also offers partners the chance to help build and maintain year-round relationships with ASAE members and nonprofit communities worldwide.