Lake Arrowhead Resort & Spa, managed by Crescent Hotels & Resorts and part of Marriott International’s exclusive Autograph Collection of upscale independent hotels, has announced the appointment of Norm Santos as General Manager. With more than two decades of experience in hotels and hospitality management, much of it at Marriott International properties, Santos oversees all operations at the historic lakeside resort located high above Los Angeles in the San Bernardino National Forest.
The new General Manager’s responsibilities include assisting in the resort’s sales and marketing efforts, managing the resort’s food and beverage program, and assuring a refined guest experience for all. Santos is also focused on furthering the already strong relationships that have developed with local businesses and the surrounding community, both of which are vital to the continued success of Lake Arrowhead Resort & Spa.
“We’re delighted to welcome Norm to Lake Arrowhead Resort & Spa,” said Lovell Casiero, Executive Vice President of Sales and Marketing at Crescent Hotels & Resorts, “Norm’s considerable breadth of experience in hospitality, energy, and dedication to managing hotels will enhance both guest experience and the resort’s team.”
Santos has spent his entire hospitality career in California, arriving at Lake Arrowhead after a turn as general manager at The Belamar Hotel. Previously he held a range of upper-level management positions including director of operations for SMG Long Beach Convention Center and the Aquarium of the Pacific, general manager and corporate director of operations for At Your Service Hospitality based in Anaheim Hills, California, director of rooms operations at Manhattan Beach Marriott Hotel, and general manager at Fullerton Marriott Hotel.
Other Marriott locations dotted across Santos’ long career include Renaissance Long Beach Hotel, Marina Beach Marriott Hotel, and Fullerton Marriott Hotel. He launched his career as restaurant manager at Anaheim Marriott Hotel in 1990.
A native of Anaheim Hills, California, Santos studied Business Administration at Rancho Santiago College and is certified across a range of hospitality disciplines. When not leading the team at Lake Arrowhead Resort & Spa, Santos enjoys numerous outdoor activities, spending time with his family and golfing. He and his wife, Kerry, and three children, Emma, Cole and Kaylee are in the process of relocating from Yorba Linda, California to Lake Arrowhead.