Nadine Shelf has been appointed as Spa Director of The Spa at Trump SoHo.
Shelf brings to The Spa at Trump SoHo more than 15 years of experience including her most recent position as general manager of The Peninsula Spa at The Peninsula New York.
There, Shelf oversaw management of more than 135 employees while exceeding business growth in overall revenue by $7 million in services and an additional 30% increase in retail sales.
Previously, Shelf managed the national spa team of more than 15 spas and 500 employees at The Spa at Equinox, where she once again surpassed revenue expectations by $5 million dollars.
Throughout Shelf’s career, she has successfully implemented new business initiatives, directed renovation projects and provided education and productivity analyses.
“We are honored to have Nadine join our team,” said Andreas Oberoi, general manager of Trump SoHo New York. “Nadine has proven expertise in the spa industry, and her track record ensures that The Spa at Trump SoHo will continue to exceed guests’ expectations with unprecedented service and the highest quality of treatments.”
Designed by DiGuiseppe Architect and located on the seventh and eighth floors of Trump SoHo, the 11,000 square-foot spa features nine private treatment rooms and wet rooms, a state-of-the-art fitness center with Technogym equipment, two separate luxury hammams for men and women, indoor and outdoor relaxation areas, and an extensive menu of treatments and services.
Inspired by Ivanka Trump’s travels in Istanbul, The Spa at Trump SoHo affords spa-goers a rare opportunity to experience the traditional cultural bathing rituals of Turkey and the Middle East.
Source: Nadine Shelf Appointed Spa Director of The Spa at Trump SoHo, Bloomberg Businessweek http://investing.businessweek.com/research/markets/news/article.asp?docKey=600-201403211102M2______EUPR_____ef6100000170a59d_3600-1 published Mar 21, 2014. Viewed Mar 24, 2014.