The second issue of The Pullman Magazine is out! With its elegant layout, exceptional photos and feature articles, this high-quality glossy gives pride of place to subjects favored by seasoned travelers and also encapsulates the essence of the brand – upscale, vibrant and cosmopolitan.
In 2013, the first issue of the new generation magazine imagined by Pullman won the Grand Prix Strat?gies du Brand Content 2013, in the Press category. This was a well-deserved award for a magazine heralded from its launch as a collector’s item, with unparalleled articles about the Pullman hotels and resorts as well as the brand’s sources of inspiration.
An invitation to travel
This magazine, which is destined for all guests staying in Pullman establishments as well as for the brand’s partners, features approximately 100 pages and is intended as a fully-fledged content platform. With this second issue, the brand continues to build the momentum created by the first magazine.
The articles penned by famous journalists (David Ledoux, Allen Ellenzweig…) take the reader on a journey from Dubai to Shanghai, with a stopover in Morocco for an interview of filmmaker La?la Marrakchi. Readers will also feast their eyes on Richard Bellia’s powerful black and white photos of the history of rock which are part of the brand’s contemporary art collection and currently on display at the Pullman London St Pancras.
Though the editorial focus is on travel, ideas and creation, the essence of the Pullman brand is palpable on every page: the graphic design is elegant, the quality upscale and glossy, and the choice of subject matter illustrates a desire to spotlight vibrant, inspiring and cosmopolitan personalities. The brand’s latest news highlights are also featured, for example, the new “Business Playground by Pullman” meeting room, which is already available in London and Paris, is presented in this issue in an interview of its creator, designer Mathieu Lehanneur.
This second issue confirms the magazine’s status as a new standard for the brand. It is much more than just a magazine. It is intended as a fully-fledged content platform which can be accessed via a dedicated section on Pullman’s new website. It is a new way for the brand to pursue its dynamic, innovative communication, in keeping with its new advertising campaign, revamped digital platforms and graphic identity and the brand’s emblematic events (Pullman ArtNights) around the world.
Where can you find this magazine?
The magazine is now available in every guest room. It can also be read in the public areas as well as in the Chill Out spaces in Pullman hotels and resorts around the world. It is available for download on tablets via iTunes and Google Play and a selection of articles will be online on www.pullmanhotels.com/pullmanlife.