Jin Jiang International Hotels and Prince Hotels sign an MOU that commits the two parties to collaborate closely together as business partners and to work towards achieving common strategic goals and objectives to ensure the successful performance of both companies.
The MOU will provide frameworks for a marketing alliance to collaborate on joint promotions and undertake other business exchanges, as well as improve brand awareness and market share by leveraging each other?s reputation, expertise and marketing network in the key customer markets identified by both groups.
Over the last few years, Jin Jiang International Hotels have?formed several alliances and established partnerships with a number of world?s leading hotel groups outside of?China?, including with Hanwha Hotels & Resorts, Melia?Hotels and Resorts and Tobu Hotel Management Company.