Anka Twum-Baah takes leading role with Marriott in Asia Pacific

Marriott International Asia Pacific appoints Anka Twum-Baah as vice
president, customer loyalty & content. She is responsible for driving member growth for Marriott Rewards, the company?s loyalty programme, as well as further developing strategic relationships across the region.
Reporting to Peggy Fang Roe, chief sales and marketing officer for Asia Pacific, Twum-Baah
is a key member of the regional sales and marketing leadership and in charge of
orchestrating loyalty promotions, content development, strategic partnerships and
e-commerce functions to drive business growth.
?This is an exciting time for Marriott International in Asia Pacific. Our portfolio in
this region is growing rapidly and we will have over 300 hotels in?10 lodging brands
across 16 countries and areas by 2016,? says Fang Roe.
?Anka brings a wealth of international experiences and expertise to us spanning several disciplines including marketing, strategy and business development.?
Before joining Marriott, Twum-Baah served on the executive team as head of marketing,
strategy and partnerships for Rediscovered, a luxury hospitality and lifestyle start-up
based in Hong Kong.
Prior to this, Anka spent six years at American Express in New York,
London and Singapore offices. During her tenure, she served as director, international
membership rewards, managing loyalty products for Centurion line and Bank Partner card
products portfolios across 150 markets as well as several other positions.