Starwood Hotels & Resorts Worldwide introduces Sheraton Grand, a new premier tier that recognises exceptional Sheraton hotels and resorts for their “enticing destinations, distinguished designs, and excellence in service and guest experiences”.
The first 10 Sheraton Grand properties span from Bangalore to Beijing, Dubai to Edinburgh, Miyazaki to Seoul, Taipei to Bangkok, and Tokyo to Rio de Janeiro.
By year end, Starwood expects to have 50 newly designated Sheraton Grand hotels around the world, with plans for 100 by early 2017.
Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.
“We expect many of our Sheraton hotels to achieve the Sheraton Grand designation and we will work with our owners to open new Sheraton Grand hotels or renovate existing properties to ensure a consistent and exceptional experience in our new premier tier,” says Adam Aron, Starwood’s interim CEO.
“Sheraton is Starwood’s largest and most global brand and as we continue our work to firmly keep Sheraton in the spotlight, we recognise the need to better match guest expectations for the brand around the world.
“Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.”
The Sheraton Grand designation signifies an exemplary hotel offering, for both guests and local communities, with hallmarks including:
* Resorts, convention properties, and urban hotels that offer unrivalled standards of service and outperform guest satisfaction benchmarks
* Dynamic guestrooms and public spaces exhibiting sophisticated design and elevated finishes
* Desirable and sought-after locations ranging from primary city settings to spectacular beachfronts
* Impressive hotel amenities, including top-rated restaurant concepts and renowned chefs, superior gyms, unique Sheraton Club lounges, and an array of idyllic spa options
* Inspiring and state-of-the-art function space for events, meetings, and conferences
Dave Marr, global brand leader for Sheraton Hotels & Resorts, says: “The worldwide network of Sheraton Grand will promote growth and lure more high-end travellers for the Sheraton brand globally and we look forward to welcoming 100 Sheraton Grand hotels by early 2017.”
As Sheraton Grand formally launches worldwide, the tier will also encompass a number of existing properties that historically list Grand or Grande in their title and also demonstrate the best of the brand.
The first Sheraton?Grand hotels are:
* Sheraton Grand Bangalore Hotel ? Brigade Gateway
* Sheraton Grand Beijing Dongcheng Hotel in Beijing
* Sheraton Grand Hotel, Dubai
* Sheraton Grand Edinburgh Hotel
* Sheraton Grand Rio Hotel & Resort
* Sheraton Grande Ocean Resort, Miyazaki
* Sheraton Grande Sukhumvit, Bangkok
* Sheraton Grande Taipei Hotel
* Sheraton Grande Tokyo Bay Hotel
* Sheraton Grande Walkerhill, Seoul
First 10 Sheraton Grands revealed
