US economy lodging chain Red Roof Inn, in partnership with Thailand-based Paragon Hotels, plans to open new-build hotels across Thailand between 2017 and 2020 in all major tourist locations.
The plan is to deploy Red Roofs? NexGen concept to ensure that exterior and interior features are ?immediately recognizable and distinguishable from other hotels in the country?.
The first set of hotels will have standard Red Roof signage, roofing and room topography.
Paragon Hotels says upholding Red Roof?s high upscale economy hotel standards will be the key to winning guests? hearts and minds in?Thailand.
?Red Roof is quality at a comfortable price and that?s exactly what the Thai travel market needed,? said Paragon Hotels??Rajinder S. Sidhu. ?We see Red Roof as a global brand that?s expanding rapidly and we knew this was the right time to bring Red Roof?s value and quality to the market that?s not being serviced correctly.
?Rolling out multiple international brand-specific hotels at the same time has never been done before in?Southeast Asia,?but with Red Roof that?s the right choice and we know we will see a robust return on investment once the brand is established.?
Paragon Hotels hopes to eventually build Red Roof hotels in?Myanmar,?Laos, Cambodia and?Bangladesh.
Phil Hugh, Red Roof?s chief development officer, said: ?With the first series of locations strategically selected by Paragon Hotels expected to roll out throughout?Thailand, Red Roof will have immediate brand density and exposure across the country.
?This is one of the most aggressive implementations of Red Roofs we?ve ever attempted and we partnered with Paragon Hotels because we were more than confident that they could undertake this venture.?
Red Roof Inn moves aggressively into Thailand
