InterContinental Hotels Group announces new guest experience features for its?Holiday Inn?brand.
Focused on the guestroom and the brand?s food and beverage offering, the design and service innovations were developed in collaboration with Holiday Inn hotel owners and frequent guests to meet the changing needs of modern leisure and business travellers.
Eric Lent, Vice President, Holiday Inn??Brand, Americas, IHG said: ?Through these innovations, we are raising the expectations about what a great stay should be and designing for the future, to create memorable travel experiences for years to come.?
Developed for new build and renovated hotels in the US and Canada, the?updated Holiday Inn design solution is called H4, which represents Happiness, Hospitality, Home and Holiday Inn.
The brand describes its new in-room elements as:
* A design-infused approach that is both warm and inviting, with familiar, yet modern touches, created to feel more like a home than a hotel;
* A?Welcome Nook?serves as a drop zone for guests to hang their coat, drop their keys or bag and plug in their devices, much like they would an entryway or mud room in their own home;
* An?entirely new room type: the King Bed with Comfort Hideaway?features a trundle-type bed which doubles as a sofa during the day and can pull out into two twin beds at night. The room design is ideal for both business travellers, serving as a separate place to work or relax and unwind, and families with children and teens, giving each member of the family a comfortable place to sleep and play; and
* A moveable desk?and?more than five dedicated points of power?throughout the room giving travellers the ability to work and play anywhere in the room.
The first hotels featuring the ?H4 design solution? are expected to open during the first half of 2016.