Luxury hotel brands rated

The Luxury Institute released its 2016 Global Hotels Luxury Brand Status Index, which provides rankings and ratings of 40 global luxury hotel brands by affluent consumers from the world’s richest countries.
The New York-based Luxury Institute surveyed 3,900 consumers from seven countries who met the following income thresholds in local currencies: United States ($150,000); United Kingdom (?60,000); France, Germany, Italy (EUR50,000); China (1 million CNY); and Japan (?150 million).
Respondents rated each hotel brand on quality, exclusivity, social status, and self-enhancement. In addition, affluent travellers weighed in on whether they are willing to recommend specific brands to other travellers. They also indicated whether hotel brands are worth premium prices, and which hotels they are most likely to consider for upcoming travel.
Luxury Brand Status Index scores range from 0-10, and are an average of respondents’ degree of agreement with each of the following four statements:
– ?This hotel delivers consistently superior quality.?
– ?This hotel is truly unique and exclusive.?
– ?This hotel is visited by people who are admired and respected.?
– ?This hotel makes guests feel special across the full customer experience.?
Earning top honours among the 40 hotels considered for the 2016 Luxury Brand Status Index is U.K.-based Maybourne Hotels, receiving an overall LBSI score of 8.16, and the highest ranking on each of the four key metrics. Despite its strong showing among affluent travellers who are familiar with the brand, it is not a well-known name.
The top five worldwide hotel brands with which the affluent are most familiar, and most likely to have visited in the past year, are Four Seasons, The Ritz-Carlton, JW Marriott, Grand Hyatt and InterContinental.
Other highly ranked luxury hotel brands are Aman Resorts (8.02), Ritz-Carlton (8.02) and Small Luxury Hotels of the World (8.01).
On a country-specific basis, the luxury hotels with the highest LBSI scores in each of the seven countries are as follows:
? US: Aman Resorts (8.49)
? UK: The Peninsula Hotels (7.86)
? France: Banyan Tree (8.00)
? Germany: The Ritz-Carlton (8.23)
? Italy: Mandarin Oriental (8.50)
? Japan: Aman Resorts (7.78)
? China: Waldorf Astoria Hotels and Resorts (8.54)
Worldwide, Aman Resorts and Ritz-Carlton are the hotel brands most likely to be viewed as worthy of a price premium.
Aman Resorts and Small Luxury Hotels of the World are the hotel brands that affluent consumers are most willing to recommend to others. Most likely to be considered the next time affluent consumers make a hotel reservation are JW Marriott, Ritz-Carlton, Four Seasons and InterContinental.
?Hotel brands are only as good as the reputation they enjoy with their guests,? says Luxury Institute CEO Milton Pedraza. ?Using the Luxury Brand Status Index as a gauge of how well their brands resonate with customers, management is better able to make smart investments that serve to enhance brand value.?