Le M?ridien, Westin roll out new kids programmes

Starwood Hotels & Resorts rolls out new family programmes at more than 300 Le M?ridien and Westin Hotels & Resorts around the world.
In response to the ?growing global demand of family travel and their evolving needs,? both programmes are claimed to ?reinvent the kids club concept, reimagine family experiences within the hotel and introduce more meaningful branded amenities for young travellers?.
With multi-generational family travel on the rise, the programmes specifically cater to the new way modern families travel, with any combination of parents, aunts, uncles and grandparents travelling with children of all ages, the company said.
?Today?s family travellers are more active, more global and more socially connected than ever before, and the way they travel together has changed dramatically,? said Brian Povinelli, global brand leader, Le M?ridien and Westin Hotels & Resorts.
?In speaking with our most loyal guests, we know that the new dream vacation ? for many ? looks like an active adventure, exploring new destinations and experiencing a new culture. To help us develop these new family programmes, we also zeroed in on insights from our littlest travellers, who will define expectations and inspire the future of family travel.?
From interactive programming and signature amenities offered at all hotels to physical play spaces at many resorts, both programmes celebrate ?the Universal Language of Play? ? a concept that connotes that playing knows no borders or language barriers but is a vehicle to explore, learn, develop new skills, express ideas and build relationships with others.
The Westin Family programme draws inspiration from nature to promote a sense of well-being; while Le M?ridien Family channels the inherent creativity and curiosity of children to unlock destinations through the brand?s ?Filters of Discovery ? Coordinates, Culture and Cuisine?.
Both brands plan to introduce new kids clubs in new markets, including the United States, the United Arab Emirates, Spain, Mauritius and Thailand with more in the pipeline for 2016.
The Westin Tashee Resort in Taiwan will feature the largest Westin Family Kids Club in the world when it grand opens next year.