Marriott International asked: what do wearables, telepresence, big data and CrossFit have in common?
The answer: they?re key to leading trends that will shape how meetings could be imagined and implemented in the future.
It says this growing focus on collaboration, wellness, and personalised technology is influencing daily living, work and the way people interact. In a world that is more social, mobile and collaborative by the day, there?s no denying that meetings are due for disruption.
To address these imminent changes, Marriott, as part of its Meetings Imagined initiative, partnered with the Professional Convention Management Association (PCMA) to review the implications on the future of meetings. Together, they assembled a group of experts in fields as diverse as data science, media, architecture and the sharing economy to discuss insights from their respective industries.
Brian King, global sales officer and global brand officer, Marriott Signature Brands, said: ?Marriott has been at the forefront of innovation and design. We changed the conversation when we started?Meetings Imagined. This transformed the meeting experience for planners, attendees and hotels by focusing on people and purpose instead of tables and chairs.
?In conjunction with PCMA, the work we are doing with this exceptional group of influencers will take our meetings beyond where anyone could imagine just a few years ago.?
The discussion led to the identification of five key trends that Marriott said ?should push meetings into new frontiers in the next three to five years?.
They are:
1. Sensory Analytics: Capture an event?s pulse with the Internet of Things
2. Tribalization: Cultivate kinships to elevate outcomes
3. Content Safaris: Empower the non-linear journey
4. Living 360?: Move beyond wellness to wholeness
5. Immersive Telepresence: Captivate your virtual audience
Marriott looks into the future
