Starwood, TripAdvisor extend partnership

Starwood and TripAdvisor have partnered to make Starwood’s global hotel portfolio accessible on the TripAdvisor instant booking platform.
From a last-minute business trip to a special luxury getaway, customers can seamlessly book a room at participating Starwood properties through TripAdvisor’s booking platform. The partnership enables Starwood to market and merchandise its brands to a unique customer base, starting in the first half of this year.
“We are excited about an enhanced relationship with TripAdvisor as it allows us to deepen our touch-points with TripAdvisor’s global community of travellers while maintaining a consistent connection with guests before, during, and after their stay at a Starwood hotel,” said Julie Atkinson, senior vice president of global digital for Starwood Hotels & Resorts.
“We appreciate the work TripAdvisor has done to expand upon the existing distribution models and the partnership will provide a clear benefit to our global hotel portfolio.”
With TripAdvisor instant booking, users simply click on a “Book Now” button to initiate a reservation. Travellers are reminded throughout the booking process that their reservation is powered by Starwood and are provided links and phone numbers to contact the hotel’s customer service associates directly. All support inquiries will be handled by Starwood’s customer care team.
“We look forward to expanding our relationship with Starwood, a hospitality leader and a long-time partner,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “Adding Starwood’s robust brand offerings and acclaimed properties to our fast-growing instant booking platform provides the TripAdvisor community with even more choice and flexibility when booking travel.”