W Hotels Worldwide debuts the W Sound Suite at W Bali – Seminyak.
The company says the private music studio and writer’s room “will be the place for professional recording artists, studio musicians and producers, in addition to hotel guests, to record in style while on the road.”
Additional studios will be unveiled later this year at W Hollywood, W Barcelona and W Seattle, with more to come.
“W has a long history of musicians staying, playing and celebrating at our hotels,” says Anthony Ingham, global brand leader, W Hotels Worldwide.
“We know that inspiration can strike at any moment, so the W Sound Suite is today’s tech-savvy version of scribbling lyrics on a cocktail napkin.
“Bali, a vibrant and creative hub often called ‘the alternative Ibiza’, is the perfect setting for our first music studio”
W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout to ensure the suites are optimal for professional use.
“While travelling around the globe making music for the last decade, I’ve run into many challenges including costly studio rentals, the risk of disturbing other guests, and not being able to find a suitable place to listen to or create music,” said DJ White Shadow.
“We dreamed up an environment for musicians to create that is convenient, stylish and functional. I’m thrilled to partner with the equally innovative team at W Hotels – there isn’t another brand that could bring this idea to life on such a global scale and in such an innovative way.”