Hamburg, Germany – 6 November 2016
It is not a joke: having a look at the global hospitality market today, the number of private accommodations matches the number of hotels. The increase in non-hotel accommodations is immense, says Johannes K. Svoboda, CEO of Delta Check. The hotel data expert has been monitoring the development of global accommodation for 30 years already and supplies OTA like booking.com with corresponding market data.
According to his investigations, there are 2.3 million accommodations worldwide. 386,144 of those are star-rated hotels – commercial lodging establishments, which can be categorised. At a proportion of almost 45 per cent, the strongest market segment worldwide is that of three-star hotels. Upscale (4 & 5 stars) and low-end (1 & 2 star) hotels make up 27 or 28 per cent of the market and are therefore almost equally represented.
This means in total numbers:
- 19,390 five-star hotels are facing 22,136 one-star hotels
- 85,213 four-star hotels are almost as common as 86,301 two-star hotels
- 173,101 three-star hotels form the strong centre
But: The number of small, privately operated hotels is much larger. Svoboda assumes that only in China, there are around 400,000 establishments, which have never been recorded. And the number of private accommodations, which are offered via OTA and booking channels like booking.com or Airbnb, will continue to rise disproportionately.
Tourism will remain a booming industry worldwide. Within the first eight months of the year, international travels have increased by 3.9 per cent. Growth drivers are China (travels abroad increased by 18 per cent) and South Korea (increase of 11 per cent). This is revealed by the latest data from the “World Travel Monitor”.
Results of the IPK evaluation of trends show a 20 per cent decline in international travels from Russia and a 15 per cent decline from Brazil. Asia is one of this year’s winners, as they could prove a nine per cent increase in the number of visitors. South America welcomed around six per cent more guests from abroad. North America and the Caribbean attracted four per cent more travellers each, while Europe monitored an increase of 2.9 per cent.
According to the IPK International, the outlook for the upcoming travel year 2017 is very positive. The company predicts a worldwide growth in international travels of four to five per cent. IPK International expects a particularly strong growth of probably six per cent in travels abroad from Asia, around five per cent from North, Central and South America, as well as around four per cent from Europe. The forecasts are based on the “World Travel Confidence Index”, a representative annual report, processing the survey participants’ statements on their travel plans for the next twelve months.