Rockville, Maryland – 14 November 2016
Choice Hotels unveiled the new look and feel of a two Comfort brand hotel properties in key destination markets – Kissimmee, Florida and Cleveland, Ohio. These are just the first of a series of upcoming renovations in top markets for the brand.
Additionally, Choice Hotels is taking strategic measures to help hotel developers determine the best places to build new prototype Comfort brand properties as well as open up the optimal markets for these projects. This is based on extensive research and analysis of consumer insights and business data. The strategic approach and strong performance fueling the brand have not gone unnoticed by the development community. Over the last two years Choice Hotels has executed more than double the number of new construction Comfort brand franchise agreements executed in the two year period prior.
These latest renovations and guest enhancements are a result of Choice’s ongoing, multi-faceted initiative to improve properties and refresh the Comfort system through significant investments as well as franchisee incentives that have led to higher than ever guest satisfaction scores, heightened developer interest and strong performance. In fact, the brand has now experienced 24 consecutive months of RevPAR index gains. Further, collectively Choice Hotels and Comfort brand franchisees have already committed more than one quarter-billion dollars toward the brand’s transformation. And the work continues.