Erfurt, Germany – 25 November 2016
The Rezidor Hotel Group and Prizeotel announce their second joint hotel project in Erfurt, Eastern Germany, following the recent signing of the prizeotel Bern, Switzerland.
The 208-room prizeotel Erfurt-City will open in 2019 at a premium location with a direct connection to Erfurt central train station, at the start of the urban development project ICE City.
Prizeotel operates 555 hotel rooms in Bremen, Hamburg and Hanover with ambitions to grow across Switzerland, Germany, Austria and the Benelux countries.
Elie Younes, executive vice president and chief development officer of Rezidor, sees enormous growth potential in the economy segment. “Together with prizeotel, we want to drive qualitative growth in the market, and offer a bold and innovative brand to our guests.
“In terms of values and brand DNA, prizeotel fits very well with Rezidor, giving us the necessary credibility and speed to develop and operate successfully in the economy segment.”
The Rezidor Hotel Group owns 49% of prizeotel, with an option to acquire the remaining 51% in four years’ time. “The joint project in Erfurt heralds the start of our ambitious expansion strategy in the economy segment across Europe,” said Younes.
All Prizeotels are designed by New York-based designer Karim Rashid. The brand concept embraces urban design, innovative and guest-friendly technology including free high-speed internet and mobile check-in), modern design and “unconventional service” for business and leisure and guests. Room rates starting from 59 euros a night.