Paris – 10 January 2016
AccorHotels confirms the creation of a lifestyle division to be headed by Cédric Gobilliard.
The appointment will be effective from February 2017.
Gobilliard will report directly to Sébastien Bazin, chairman and chief executive of AccorHotels.
The new division will comprise the Jo & Joe, Mama Shelter and 25h Hotels brands.
“Increasingly, travellers appreciate unique brands with strong personalities that are both working environments for urban nomads and places to meet people and enjoy interesting experiences,” Bazin said. “AccorHotels is therefore expanding its offer in the Lifestyle segment, which is one of the sector’s most dynamic.”
Gobilliard joined AccorHotels group in 2009 after 10 years with Club Med where he was chief executive of North America.
At AccorHotels, he was responsible for internet activities, the launch of the Le Club AccorHotels card, global sales in France and Novotel and Mercure brand operations in the French provinces.
Gobilliard notably helped transform the guest experience in this segment, by rolling out digital tools. For the last two years, Gobilliard has also managed relations with the Mama Shelter teams.
He is now tasked with accelerating the deployment of these new lifestyle brands and promoting innovative, original and visionary offers within the group.