New York City – 03 February 2017 –
Lifestyle hospitality operator Sbe hired Daniel Entenberg as General Manager of SLS Park Avenue. Entenberg will orchestrate the launch of the hotel and manage its day-to-day operations. The highly-anticipated SLS Park Avenue is scheduled to open in Manhattan’s trendy NoMad neighborhood in Spring 2017.
Entenberg has more than a decade of experience in the luxury hotel business, including success at stylish addresses in New York, Los Angeles and Las Vegas. Prior to his current role, he spent over three years leading Gramercy Park Hotel. Entenberg launched his career at W New York Hotel in 2001, also spending two years as Director of Operations at W New York Times Square. In Las Vegas, he rose to Executive Director of Hotel Operations at Palms Casino Resort. Prior to that, he spent a half-dozen years in Los Angeles with positions at W Los Angeles Hotel, Viceroy Santa Monica Hotel and Sofitel Los Angeles at Beverly Hills.
Entenberg holds a Bachelor of Science Degree in Hotel, Restaurant and Institutional Management from Pennsylvania State University and was recently honored as a nominee for the 2016 New York City, Manager of the Year at the Hotel Excellence Awards.