New York City – 10 April 2017 –
International cover girl. Campaign face. Television Host. Philanthropist. Now Joan Smalls can add executive to her resume. W Hotels appointed Joan Smalls as the iconic lifestyle brand’s first ever Global Fashion Innovator, a newly created position in which the supermodel will help create, shape and innovate W’s global fashion platform around the world. From special appearances and one-of-a-kind collaborations to exclusive in-room and digital content, Smalls will add her signature style and discerning taste to the W Hotel guest experience.
“I am thrilled to be named the first ever Global Fashion Innovator of W Hotels,” says Joan Smalls. “It is a dream job of mine to be able to combine two of the things I love the most: travel and fashion. W Hotels – and their incredible line up of hotels around the world – is the perfect partner for such a collaboration. I’m excited to share my passions, tips and personal style with W guests.”
Smalls’ quietly announced her role at a private party to celebrate the launch of W Dubai in August. Since then, she has been working intimately with the W Hotels team on a series of initiatives that will roll out in 2017. Smalls is working on her insider guide to Goa, in which she will curate her favorite places and picks that will be shared with future W Goa guests – both in-room and online. In addition, she and W are collaborating on an exclusive item. Exciting details on this and future projects will be revealed in the coming months.
In addition to a product collaboration and several appearances at W Hotels around the world, Smalls will also have a regular presence on The Angle, W’s buzzing digital platform that features the latest in fashion, music, design and Fuel (the brand’s take on healthy living through spa, food and working out) as well as exhilarating local content from W destinations around the globe.
Since the brand’s inception, W has been synonymous with fashion. Every W inspires personal style and sets the stage for guests to show up, show off and show stop.