Paradise Island, Bahamas – 19 April 2017 –
Leading Bahamas resort Atlantis on Paradise Island announced Lauren Snyder as Chief Marketing Officer. Snyder, based between New York and Paradise Island, will assume her new position immediately and will work under the direct leadership of Howard C. Karawan, President and Managing Director.
A marketing innovator with more than 25 years of global experience in hospitality, advertising and entertainment, Snyder returns to Atlantis after a seven year hiatus from the company, previously holding the position of Chief Communications Officer for Kerzner International, the prior owner and operator of Atlantis. During her tenure at the company, she led strategic brand partnerships and communications while spearheading the launch and positioning of The Cove Atlantis, Aquaventure waterscape and the successful arrival of the Hurricane Katrina dolphins. She also had global oversight of the opening of Atlantis, The Palm in Dubai. In her professional career, she has also served as Acting Chief Marketing Officer at Morgans Hotel Group, Executive Vice President and Chief Communications Officer at IPG Mediabrands (IPG) and Senior Vice President of Corporate Communications at Gemstar-TV Guide.
In her new role, Snyder is responsible for overseeing the relaunch of Atlantis, including planning, development and execution of all marketing, advertising and communications initiatives. Her primary responsibility is to generate revenue through successful marketing tactics, strategic brand integrations and advertising. Snyder will cultivate the brand’s mission and vision across its marketing campaigns on various platforms including television, mobile, and social media and to targeted audiences in order to accomplish revenue objectives.
Snyder is a graduate of Brandeis University and University of Copenhagen.