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Though technology has drastically changed how we travel, one thing remains the same: tourists still value the printed brochures available around the world. In fact, once they reach their vacation destination, tourists say brochures are their number one resource and they rely on them more than websites. It might be hard to believe when everyone is constantly attached to a smart device - but these are the findings of a new survey conducted by Bentley University's Center for Marketing Technology (CMT) and commissioned by the International Association of Visitor Information Providers

Tourists still value the printed brochures – Study: Where do travelers most often turn for information on vacation? It’s not where you think

Waltham, Massachusetts – 7 November 2016 Though technology has drastically changed how we travel, one thing remains the same: tourists… Read More »Tourists still value the printed brochures – Study: Where do travelers most often turn for information on vacation? It’s not where you think